Andrew McLuhan on Marshall McLuhan – Episode 14

In this episode, we chat with Andrew McLuhan, director of the McLuhan Institute, about his grandfather, Marshall McLuhan.

Host Mike Gathers

Producer/Engineer Ryan Reeves 

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McLuhan and the Multi-Model Approach…

As Marshall McLuhan has pointed out, in The Mechanical Bride and other works, the multi-model approach has now influenced all the sciences and even appears in modern art (e.g., cubist paintings show several views at once; Joyce’s Ulysses describes the same day in various styles — epic, dramatic, journalistic, subjective, naturalistic, etc.). McLuhan has even proclaimed, in his usual apocalyptic style, that the multi-model approach is the most important, and most original, intellectual discovery of the 20th century. Count Alfred Korzybski said that it marked the transition from Aristotelian civilization (dogmatic, monistic, authoritarian) to non-Aristotelian civilization (relativistic, pluralistic, libertarian). 

– Cosmic Trigger I: Final Secret of the Illuminati

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